Driving sales to your Cafe mobile app with Square and Instagram
With Instagram being one of the most reliable channels to reach existing and would be cafe customers, it is no wonder that we see so many beautiful images of lattes, iced coffees, pastries, and the like. 8 out of 10 Americans consume coffee in some manner and to so many of us, a good coffee can really represent a moment of peace and sanity. We love it. We love great cafes and all the wonderful people that dedicate themselves to getting the job done at these cafes.
In an effort to help connect the Instagram users that see posts that cafe owners publish, we want to point out how using promo codes in Square in conjunction with those same Instagram posts, can drive sales to your business.
Simply login to your Square POS portal at squareup.com. Once signed in, visit the following URL –
https://squareup.com/help/us/en/article/6880-create-a-coupon-in-square-online-store
That Square page details the steps for creating a promo code in your Square account.
We have pasted some of the content from that page below:
Start Creating a Coupon
To create a coupon in Square Online:
- In your Square Online Overview page , go to Items > Coupons or Shared Settings > Coupons.
- Select Add Coupon.
You can then proceed to creating your coupon code. Name it whatever you want of course. You can set the expiration and you can decide on redeeming it as a percentage discount or a fixed dollar discount. There is also a setting where you can allow it to be used on any order or you can select specific items for where it can be applied. Square, like always, has done an amazing job with building out the tools that are needed to excite customers of your business.
Create as many coupon codes as you would like. Note that you can even create one time use codes for customer service issues. Once that single person uses that single code, it cannot be used again. These can be handy tools when it comes to keeping the customer journey and experience in line with what is needed in a business. We all love to be taken care of of course with a special discount. Allowing buyers to redeem it in your app is a nice touch.
Once the coupon code is created, share it wherever you want.
In regard to Instagram, we recommend using an app called Text Art. This app will let you start with a solid color canvas or you can upload an image of coffee or whatever. After uploading you can easily insert a layer on the image and you can type your message (including the promo code of course AND the link or steps for how to download your mobile app).
Include some basic text about the promotion details in the image caption and publish. Something as simple as “Search for the XYZ Cafe app in the AppStore and on Google Play. Use our app to order ahead and save on your next visit.”
If you are really feeling wild, take some time to get familiar with the advanced targeting that is available in the Facebook Ads Manager. From there, you can decide on a budget and get your ad seen on Instagram and Facebook by the precise groups of people that can ultimately convert to sales in your cafe. We can give you statistics for app downloads at any time as well.
One big loop of wonderful coffee products, satisfied employees and baristas, marketing where your ideal customers are, a modern app for your business, and savings to be had at the same time. When orders are placed, it can flow right into your Square POS. Rinse and repeat. That way, you can focus on all the other stuff you have going on in your world.
Here is an order in Square showing a promo code as being redeemed (code is Test1). The customer also used Loyalty points ($1.00) and paid the remainder on credit card.
We are here to help. Contact us by completing the contact form HERE at any point if you would like to learn more. Your app awaits. ❤️ 😇 ☕️
- The team at Espressly