In today’s fast-paced, technology-driven world, independent coffee shops are increasingly competing with large coffee chains that have embraced mobile solutions. Espressly provides independent coffee shops with custom, white-label mobile apps that empower them to offer their customers a modern ordering experience—similar to the convenience and loyalty offered by big brands like Starbucks. With the ability to integrate seamlessly with Square or operate as a standalone solution, Espressly ensures every coffee shop, regardless of size, can offer the best in customer engagement and operational efficiency.
The rise of order-ahead mobile apps has redefined customer expectations. Starbucks, one of the first major coffee chains to implement an order-ahead feature, has set the standard. More than 25% of their orders are now placed through their mobile app, significantly reducing wait times, driving repeat business, and improving overall customer satisfaction. But it’s not just the big chains that can benefit from these tools. Espressly provides coffee shops with a powerful mobile app solution that helps them compete in this digital age.
Espressly offers a comprehensive mobile app solution that’s customizable for individual coffee shops, allowing them to maintain their brand identity. Whether it’s integrated with Square or operating as a freestanding app, Espressly’s solution helps drive customer engagement and boost order volume.
Today’s consumers expect convenience, speed, and personalization when it comes to their coffee experience. With an order-ahead app, customers can simply choose their favorite coffee, customize it, and pick it up without standing in line. According to industry reports, more than 60% of coffee drinkers prefer to order ahead if the option is available, and 70% of consumers are more likely to frequent a coffee shop that offers a loyalty program.
Graphic Suggestion: Create a pie chart showing the percentage of customers who prefer order-ahead options and the importance of loyalty programs.
Starbucks is a prime example of how a successful mobile app can transform customer engagement and drive sales. Their app not only allows for order-ahead but also incorporates loyalty rewards, personalization, and push alerts to keep customers engaged. Starbucks’ use of targeted push notifications has helped them maintain a strong connection with their customers, sending personalized offers, seasonal promotions, and reminders that keep their app top of mind.
Espressly brings this same capability to smaller coffee shops, empowering them to offer a comparable experience without needing the infrastructure of a multinational brand.
Graphic Suggestion: Create a comparison graphic showing Starbucks’ app features vs. Espressly’s features, highlighting similarities.
Espressly offers white-label mobile apps that are fully customizable. Each coffee shop gets its own branded app, with the shop’s logo, colors, and unique features. This helps maintain brand identity while providing customers with a consistent experience.
Espressly integrates seamlessly with Square, one of the most popular point-of-sale (POS) systems used by independent coffee shops. This integration offers several key advantages:
Graphic Suggestion: A flowchart showing how orders move from the Espressly app to Square, including payment processing and inventory tracking.
For coffee shops that prefer not to use Square, Espressly also offers a freestanding solution. This version of the app operates independently of a POS system, allowing shop owners the flexibility to use it in a way that best suits their needs. With an intuitive dashboard, shop owners can manage orders, promotions, and customer data easily, even without Square integration.
One of the most powerful features of Espressly’s mobile app solution is the ability to send push notifications. Push alerts are a direct way to communicate with customers, keeping your brand top of mind and encouraging repeat visits. Whether it’s announcing a new seasonal drink, reminding customers of an upcoming promotion, or offering exclusive discounts, push alerts provide timely and personalized communication that drives engagement.
Push alerts have been shown to increase customer engagement by up to 88%, providing an immediate way to prompt action and drive orders. For coffee shops, this translates into more frequent visits, higher sales, and improved customer loyalty.
Graphic Suggestion: A visual of a phone with different push alerts popping up, demonstrating how each type of message can engage the customer.
Espressly’s mobile apps also offer customers the convenience of easy reordering and saved favorites. These features ensure that customers can quickly reorder their favorite drinks with just a few taps, saving time and enhancing their overall experience. In fact, 60% of all orders placed through the apps we manage are made using either the easy reordering or saved favorites feature. This convenience keeps customers engaged and drives repeat business, making it a powerful tool for coffee shops.
Ease of Apple Sign-Up and Apple Pay Espressly makes the onboarding process as smooth as possible with the option for Apple Sign-Up. Customers can quickly register without having to fill out lengthy forms, which removes a major friction point in the user experience. In addition, Apple Pay integration ensures that customers can make fast, secure payments without the need to manually enter payment details. These features make the entire process—from signing up to ordering—a breeze.
Loyalty Programs: Building Long-Term Relationships Espressly’s apps are designed to help coffee shops build long-term relationships with their customers through integrated loyalty programs. Customers can earn points for every purchase, which can then be redeemed for rewards. This not only drives repeat business but also makes customers feel valued, fostering a sense of connection to the coffee shop.
According to studies, loyalty program members generate 12-18% more revenue per year compared to non-members. By offering loyalty rewards directly through the app, Espressly helps coffee shops boost customer satisfaction and retention.
Graphic Suggestion: Bar graph showing the revenue difference between loyalty members and non-members.
Espressly provides both Square-integrated and standalone app solutions, giving coffee shop owners flexibility based on their needs:
Both versions offer order ahead, push alerts, loyalty programs, and complete customization to keep the shop’s brand front and center.
Graphic Suggestion: Comparison table outlining the key features of the Square-integrated vs. freestanding app solutions.
Espressly has helped numerous independent coffee shops improve their operations, increase their customer loyalty, and boost sales. Here are some of the success stories:
The coffee shop industry is evolving, and to keep up with the demands of modern customers, embracing technology is no longer optional—it’s essential. Espressly provides a powerful, flexible solution that helps independent coffee shops thrive by offering order-ahead capabilities, loyalty programs, push notifications, and seamless Square integration.
Whether you’re a coffee shop owner looking for a fully integrated experience with Square or a freestanding solution, Espressly has the tools you need to stay competitive, build loyalty, and grow your business.
Ready to transform your coffee shop with the power of a custom mobile app?